Indian women got aware of the “lingerie” word in the past few years only. And since then the market of lingerie clothing in India has seen only the upward trend.
But many women are still confused when they hear Lingerie. They actually refer it to as “Bra” or “Panty” only.
Actually, Lingerie covers an entire range of clothing used as undergarments, nightdresses, and seductive coverings.
As demand for lingerie has increased in India in the last couple of years, many international lingerie brands have entered the Indian lingerie market.
In this post, we will look at the top lingerie brands in India. This list will be on the basis of review, popularity, quality, price, design, and availability in the Indian market.
Why Lingerie Brands in India are rising?
Lingerie helps women to look and feel good during intimate times. It makes them look very beautiful and that’s why the lingerie market is growing at a very high pace.
Earlier lingerie brands were not advertising and marketing heavily in the Indian market. But today, the scenario has changed.
Now you can see lingerie ads coming on to the Indian television. And due to that, awareness about Lingerie grew among the Indian women.
Because of it, they started looking out for good lingerie brands in India. And that’s how the lingerie brands in India are rising.
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List of Top Lingerie Brands in India 2020.
Enamor has established itself as one of the market leaders in the field of Lingerie and Nightwear. Urban cities women are the target audience of this brand.
And therefore, they have categorized into 3 parts. Namely Glamour, Mix & Match, and Lounge.
In which, the Glamour range of lingerie is focused towards the premium and more exclusive designer lingerie wears.
The best thing about Enamor is its products are also available online. So you don’t need to visit its store in order to buy its Lingerie.
And that makes Enamor one of the top lingerie brands in India.
Clovia is very well-known lingerie and undergarments brands in India. From design to comfort, Clovia is good at every aspect of lingerie wear.
Even after coming in 2013, Clovia was able to spread its brand in over 800 small and big cities in India. And therefore, it is one of the fastest growing lingerie brands in India.
They are also popularly known for a lingerie niche called “Naughtier” designs.
And therefore, Clovia is one of the top lingerie brands in India.
3 Pretty Secrets
This company is very well-known for manufacturing different range and style of lingerie. They also play a lot with colors and come up with some amazingly designed and colored lingerie for Indian women.
Indian women love Pretty Secrets lingerie for its seductive range of innerwear.
This brand has all types of lingerie collection to offer to Indian women. Such as the Satin Collection, baby dolls, lacy dresses, and wrap gown.
That’s why Pretty Secrets is one of the best lingerie brands in India.
Another very well-known and popular lingerie brand in India is “Shyaway”. It offers a different range of bras, panties, swimwear, and sleepwear for Indian women.
It is also loved by women because it offers all kinds of lingerie. And from all kinds, I mean from basic to the most seductive lingerie for Indian women.
The Shyaway lingerie has good inbuilt quality and design.
You can even buy the Shyaway lingerie online in India. Therefore, Shyaway is also one of the best lingerie brands in India.
Also Read: Top Formal Shirts Brands in India
Amante lingerie is the most easily available lingerie brand in India. You can get Amante lingerie at almost any women undergarments store across India.
And that’s why they are one of the big players in the Indian lingerie brands.
The best thing about Amante lingerie brand, even after having a strong offline presence they are also selling lingerie online.
So Amante is for sure, one of the top lingerie brands in India.
Zivame was established in the year 2011. And since then, there has been no looking back for them.
They have been on the top of best lingerie brands in India. Zivame has a huge range of lingerie collections for Indian women.
The Zivame has stylish and trendy lingerie collections for Asian women.
You can even buy Zivame lingerie online in India. Zivame is 100% one of the top lingerie brands in India.
7 Victoria’s Secret
It is the largest retailer of lingerie in America. And it was established in the year 1977.
This brand needs no introduction in the undergarments industry. It manufactures a varied range of lingerie that will suit any women.
The Victoria’s Secret are easily available in India (Online and Offline).
It is one of the oldest and most trusted lingerie brands in the world. And now it is also ranked as one of the very popular lingerie brands in India.
8 Calvin Klein
Another International brand, which needs no introduction. Calvin Klein is one of the biggest players in the clothing industry.
It manufactures a wide range of clothing products, and lingerie is one of them.
The strength of Calvin Klein has been its strong marketing strategies. You can even buy designer lingerie from Calvin Klein.
And therefore, Calvin Klein is a very popular lingerie brand in India.
Who doesn’t have heard of Jockey? We all have.
Yes, another very popular international brand playing strong in the clothing and undergarment industry in the world.
Jockey is very popular for having a very seductive range of lingerie in India.
This brand has many offline stores in India, which makes the shopping of lingerie very easy for Indian women.
And all of these things make Jockey one of the best and top lingerie brands in India.
Last on the list is, none other than Bodycare. It is also very popular for its designer range of lingerie collection for Indian women.
Bodycare was launched in the year 2008. And it is very well known for its good quality of lingerie.
In addition to that, it is one of the most selling brands of lingerie in India.
And that makes Bodycare one of the best lingerie brands in India.
As Indian women have started showing interest in lingerie in India. Foreign lingerie brands have started to arrive in the Indian market.
This will bring more types of lingerie choices to the Indian women.
Still, in India, not many women are aware of Lingerie wear. But as the brands are pushing more budgets in the advertising and marketing of lingerie, hopefully, Indian women will become more aware of it.
And in the coming future, the lingerie market in India will grow rapidly.